Projects

LUDICOM, Comparative structural analysis of the communicative process on the features of toys of Valencian companies vs. international companies.

The general aim of the investigation was to perform a comparative analysis of toy company communication processes toward potential consumers through the packaging of their products. [...]

Financed

Knowledge Centre for Children

The general aim regarding the contents is to progress developing and managing contents on marketing, consumption and childhood and make use of ICT as a key for understanding the characteristics of the modern child and their needs in products and services for the Children's Knowledge Centre. [...]

Financed

Promoting innovation and boosting the toy sector: design, technology, consumer and strategy

The main aim of the project is to encourage the re-industrialisation of the toy sector. A general innovation plan was implemented in which the situation of the toy sector was assessed with respect to: Design, Technology, Business Model and Brand Strategy. [...]

Financed

2nd International Meeting on Toys and Children’s Products

The aim of these meetings was to contribute knowledge on design, innovation, marketing and strategy, in which various national and international specialists gave talks on themes related to competitiveness of companies targeting children. [...]

Financed

3rd International Meeting on Toys and Children’s Products

The main aim of the 3rd International Meeting on Toys and Children's Products was to transmit knowledge on design, innovation, marketing and strategy, where prestigious national and international specialists gave talks on themes related to competitiveness of companies targeting children. [...]

Financed

INNOPLANNING

The main aim of this project is to update participating company strategies toward the construction of sustainable medium and long term business models. [...]

TK 2009 – Study of children’s social profiles for developing innovative products

This study was based on exhaustive studies on identifying the main keys for understanding and defining the current generation of children. [...]

Financed

SATIE, Habitat and Leisure perspective, applied to obtaining new business models with integration of competitive intelligence systems facilitating strategic innovation in companies

Project undertaken by AIJU in partnership with AIDIMA, ITC and AITEX, with the aim of preparing and developing an integrated monitoring and competitive intelligence system for participating sectors (furniture, ceramics, home textiles and toys). [...]

Financed

SATIE II, Competitive Intelligence Systems and Strategic Prospective for the identification and dissemination of key competitiveness factors in collaboration with the Habitat/Leisure sectors

The is a cooperation project between four technology institutes (AIDIMA, AITEX, ITC and AIJU) in order to identify synergies between the various competitive monitoring and intelligence systems of the various participating sectors, incentivise the application of the results obtained from the system, both in the company, encouraging a process of strategic innovation toward sustainable business models, and in public agents, in an appropriate orientation of their innovation policy. [...]

Financed

MIGRAINYECCIÓN – Influence of processing and use conditions on the amount and nature of potential migrating agents of children’s articles in contact with foods

The overall aim of the project is to study the influence of injection conditions of various plastic materials with different properties on the migration of organic and inorganic substances that are part of children's products by contact with foods. [...]

Financed