Improvement of the sustainable toy packaging design process based on consumer perception, regulations, and the application of Blockchain technology through the digital passport – ECOTOYPACK

The ECO TOY PACK project aims to enhance the development process of sustainable packaging in the toy industry of the Comunitat Valenciana by integrating safety and sustainability regulations, consumer perception, and technological advancements such as the Blockchain-based digital passport. This initiative addresses the growing demand for environmentally friendly packaging and the challenges companies face in effectively communicating product sustainability. Through a multidisciplinary approach, the project seeks to develop design resources and digital tools that will facilitate the sector’s adaptation to new market demands and environmental regulations.

General objective

To improve the development process of sustainable toy packaging in companies of the Comunitat Valenciana by generating design resources—functional, formal, aesthetic, and perceptual—and developing a digital tool (a digital passport based on Blockchain technology).

Specific objectives

• Identify the needs and requirements of toy companies in the development of sustainable packaging, facilitating the project’s promotion within the sector.
• Analyse consumer preferences regarding sustainable packaging, distinguishing between online and in-store purchases.
• Characterise user demands for sustainability in toy packaging, identifying key factors influencing their perception.
• Assess the impact of visual and textual information on sustainability perception and consumer purchasing behaviour.
• Implement Blockchain technology to ensure packaging traceability and certify sustainable manufacturing.
• Develop and validate sustainable packaging prototypes, ensuring their feasibility through pilot studies using quantitative and qualitative methodologies.
• Quantify the environmental impact of packaging in the toy industry, including the carbon footprint.
• Conduct a study on eco-labelling, providing information on key certifications applicable to toy packaging.
• Develop an evaluation tool for sustainable toy packaging, aligned with current and future safety standards.
• Transfer the generated knowledge through workshops with companies and the creation of a Good Practice Guide.

Expected Results

1. Detailed information on environmental legislation applicable to toy packaging and its requirements.
2. Analysis of sector requirements for the development and procurement of sustainable packaging.
3. Study on consumer perception, distinguishing preferences between physical and online sales channels.
4. Development of a digital product passport enabling packaging traceability through Blockchain technology.
5. Creation and validation of sustainable packaging demonstrators, integrating the knowledge generated in the project.
6. Development of a sustainable packaging evaluation tool, providing guidance for designing new packaging in the sector.
7. Compilation of a Good Practice Guide with key information on regulations, consumer perceptions, digital passport integration, and practical applications in the toy industry.
8. Development of a methodology to improve packaging design, based on a multidisciplinary approach encompassing safety, environment, materials, consumer perception, and Blockchain technology.

Partner companies

Falomir Juegos, Fábrica de Juguetes, MIniland and Juguettos.

File number: IMDEEA/2024/92
Start date: 03/01/2024
Duration: 18 months
Status: Initiated
Subsidized amount: 199.348,40 €

COORDINATOR CONTACT

Name: Clara Blasco
Telephone: 963391376
E-mail: clarablasco@aiju.es

Project funded by the European Union

Linked to the smart specialisation strategy line S3: Green and Sustainable Transition