DIRECT TOY COMPLIANCE FOR AMAZON
Sell on Amazon without disruptions
AIJU is an Amazon-approved Testing, Inspection and Certification (TIC) provider for toys. We review your documentation and manage the entire process directly with Amazon, so you can keep selling with confidence.
Amazon-approved provider
Coverage: EU | UK | USA
Fast, secure and hassle-free process
Direct Validation is the system through which Amazon requires the compliance of certain toys to be reviewed by an Amazon-approved Testing, Inspection and Certification (TIC) provider.
Validation by a recognized TIC provider is essential in order to sell toys on Amazon.*
AIJU is authorized as a TIC provider for this service in the EU, UK and the USA. We can review your product documentation or manage the required testing and submit the results directly to Amazon.
* Direct Validation does not replace the legal obligations applicable to toys in each market.
How does the process work with AIJU and Amazon?
Practical tip: Start your request in Seller Central and select AIJU as your TIC provider.
If you prefer to contact us directly, use our dedicated form for this service →
If you need new test reports or update expired documentation for a specific market.
When is this option recommended? ↓
- You don’t have previous test reports or they do not cover the required market.
- Your U.S. test report is more than 12 months old.
If you already have test reports from ISO 17025-accredited laboratories and need AIJU to assess their suitability for direct validation.
When is this option recommended? ↓
- You have recent and complete test reports.
- You already have reports issued by AIJU.
- TR number
- Product reference or other means of identification, including target market (EU/UK or USA)
- ASIN code
- Test reports and technical documentation
- Product photographs
- Packaging images showing toy labeling (graphic design files “artwork” are preferred)
- Amazon-approved TIC provider
Authorized for direct validation in the EU, UK and USA. - Specialists in toys and children’s products
Over 40 years of experience in safety and compliance. - End-to-end service
Testing, validation and full process management. - Ongoing technical support
We guide you at every step to avoid issues. - Accredited laboratory
We perform testing to the highest quality standards.
It depends on the target market and the condition of your documentation.
Europe / United Kingdom
Your test reports may be valid if:
- They have been issued by an ISO 17025-accredited laboratory
- They include testing in accordance with EN 71 standards (and EN 62115 for electrical toys)
- The standards are still valid and the documentation is consistent with the product
There is no fixed expiration date, as long as these conditions are met.
United States
Requirements are stricter. You will typically need:
- A Children’s Product Certificate (CPC)
- Test reports compliant with standards such as ASTM F963 and CPSIA
- Reports issued within the last 12 months by a CPSC-accepted laboratory
In this market, keeping test reports up to date is essential.
Important: AIJU reminds you that your product must comply with all applicable legislation in the target market. For example, in the EU, this includes regulations such as the Toy Safety Regulation, REACH Regulation, and the General Product Safety Regulation, among others.
Yes, test reports from other laboratories may be valid, provided that the laboratory is accredited and the documentation meets Amazon’s requirements.
Reports may be rejected if they are incomplete, contain inaccurate information, or do not correctly describe the product and its variants.
Important: the validation process may be faster for reports issued by AIJU, as there is already technical traceability for the file.
This typically means that further testing is needed, the documentation is incomplete, or the product does not meet specific requirements.
AIJU will guide you on what needs to be corrected before resubmitting the validation.
Yes. Once the documentation has been corrected or the required testing has been completed, the file can be resubmitted.
Amazon may take action on the affected listing, including removing the product if the required information is not provided.
To sellers who sell toys on Amazon in the United States, Canada, Europe, or the United Kingdom.
Informational note
The information contained on this page has been prepared based on Amazon’s public requirements in force as of April 2026. These requirements may be subject to change, so it is recommended to check for possible updates.
This content is for guidance purposes only and does not replace the legal obligations applicable in each market.
