GenB contributes to the implementation of the updated 2018 EU Bioeconomy Strategy and the European Green Deal priorities, and the achievement of a climate-neutral Europe by 2050 and the Sustainable Development Goals, involving: the most relevant awareness and education EU funded projects and initiatives (Transition2Bio, BIObec, AllThings.Biopro, WaysTUP!, BIOSWITCH, BLOOM, BIOVOICES, BIOWAYS, LIFT, Biobridges, BioCannDo, EuBioNet), European and International school networks and experts in socio-economic science and humanities.

GenB overall objective is to raise the Generation Bioeconomy (GenB), aware, sensitive and interested on environmental issues, sustainability and circularity.

GenB will: Co-create innovative approaches in cooperation with young people, parents, teachers and other formal and non-formal education professionals, to provide formats, materials and toolkits on bioeconomy and bio-based sectors, through social innovation (Common Ground Camp, Focus Groups and Living Labs)

Inspire & Inform young people, raising their awareness on sustainable and circular bioeconomy and bio-based sectors, including the promotion of bioeconomy careers

Educate young people to accelerate the transition towards a more sustainable and circular behaviours and lifestyles, teachers in teaching environmental issues and other multipliers to promote the bioeconomy to their target audiences

Engage and Empower Bioeconomy Youth Ambassadors (GenB Ambassadors), the frontrunners in driving the change by attracting and influencing other young people

Support them to Take a role creating opportunities to make their ‘voices’ heard and assume their role in the transition.


File number: 101060501
Start date: 01/11/2022
Duration: 30 months
Status: Initiated
Subsidized amount: 133.125,00 €


Name: Pablo Busó
Telephone: 659760436


Funded by the European Union




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