“Project to market a toy made by a designer and illustrator that serves as an example to companies of a differential, innovative and successful product based on criteria of high quality and ‘Made-in-Spain’ added value. Showing companies, not only the theory but also an existing toy, it is hoped that companies will have a positive reaction to collaborating with designers/illustrators with the aim of innovating, and so increase the success of their businesses.”

Start date: Aug-08