“The main aim of this project is to conduct specific consultancy to toy, children’s product and similar companies in terms of development, product improvement and improving brand image. The aim is to demonstrate and motivate companies on the importance of good design management, not only in product development but also in all related factors that can provide added value and expand entertainment and use of the product. Over these two years, more than 22 companies have taken part in the project, developing new products with the collaboration of external designers and with market and trends studies that justify these designs.”

Start date: Jan-09